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Turning your website from a drab static website into an exciting lead producing machine can take time and money. Here we have a long list of lessons we have learned over the years to produce the best web design that converts readers into customers. First though, here are some quick tips;

  • Optimising your website for conversion is an ongoing long term initiative, a few quick points from this page will not make your website the best it can be.
  • Focus first on the offer, then the layout.
  • Dramatic changes can yield dramatic results. – we once turned a 40% bounce rate website into a 5% by scrapping the theme and starting again.

Excellent Design. In the end, your website is the most important piece of marketing you can own, and it must look good. The best web design obeys the rules of aesthetics and landing page design, this means premium real estate for the logo and the offer, concise use of page layout, customisable widget areas.

Customisable. You should be able to make many changes to a template without spending too much time sweating over the code. You should also be able to do most of that through a CMS system or something similar. The easiest CMS Systems are Joomla and WordPress.

SEO friendly. Your website should at least be optimised for SEO, that meant no flash, good used of H1 tags, CSS menus, title tags, meta descriptions and a HTML and XML sitemap.

Accessibility. The best web designs work with all modern browsers and have W3C valid code.

The offer should be easy to see and understand. A large dark headline with light background behind a features area will attract attention to the offer. The best web designs have all other elements balanced, so they don’t overwhelm. You should use short, direct, language that speaks to the user.

A clear primary call to action. Don’t just state “click here”. You should have action verbs that relate to the offer, like “Buy Now” or “Find Me”

Repeat the call to action. Drive customers to interact with you.

Use contrast. The more contrast you have, the easier the website is to read.

Keep the pages short and to the point. Whilst it is “en-vogue” to have a long page jammed with SEO Keywords, the best performing web designs have less content, more focussed offers and several calls to action.

Content on the left, call to action on the right.

You need a two column layout, with the sales proposition to be the first thing that the user sees. Their eye will naturally track to the right, where you put your call to action button. When they use Google to search for your product you want them to see the offer first.

White background.

All research in readability points to having a white background as THE best way to endure copy is readable. To put this another way you should have black text on a white background. If the background is not white, it makes it difficult to use any other colours in your body.

Stretchable side areas (outside of the body)

Either you need to build your website at 1000px across with stretchable side areas, or have no side areas at all.

Reduced Javascript and CSS fed from the bottom

Cut down on javascript and CSS, have them in one file each and load them from the bottom. This will speed up the web page load time.

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When you are setting up your website, you want to get the best service for your money. By choosing the best web designers, in keeping with your brand and company statements, you are investing in the future of your company. The importance of a fresh, professionally designed and user-friendly website cannot be emphasised enough. If your website is looking dated, is not working properly or is difficult to navigate, it creates a very poor impression about your company and brand. Choosing the best web designers you can afford therefore makes excellent business sense.

How do you go about finding the best web designers? The answer is a little more complicated than just looking in the yellow pages. You are going to need to do a little research first – a website, done properly; costs a bit to set up and you need to ensure that the capital outlay will pay off in the long run. The best type way to find a web designer is through word of mouth referrals from people who have actually been clients of the said company. It is no good to get a recommendation from a friend of the designer because they would naturally be biased. Presumably, a client of the company would have no such bias.

Your next option is to look through advertisements and telephone directories or on the net. The advertisement is your first screening – do any ads stand out more than the others? Are some much more innovative? Hopefully by now you will have settled on a couple of possibilities.

Take this handful of names and Google the company names. Check for any comments on the web about the company. Check each company’s website. What is your first impression of the company based on the website? Presumably they pull out all the stops on their own website so consider this – is this the website of one of the best web designers? Is the website user-friendly and easy to navigate? Are all the links working? Do the animations work correctly? (Bear in mind that the capabilities of your computer influence this as well.) How long did the site take to load? Does the site look like any other site or does is show innovation and creativity? Do you detect a lot of typos? (This is a pretty bad sign as it shows inattention to detail and if they don’t put the work into their page, are they really going to put it into yours?) They should also have, or be willing to give, some of the addresses of websites that they have designed.

Finding the best web designers is going to take some effort on your part but the effort is well worth the reward. Be sure that you get the best you can in order to avoid problems later.

Things to Consider When Looking For the Best Web Design Company

Websites are the heart of every online venture that you should be aware of! It should provide relevant information along with pleasant viewing to all its users, achieved through quality web development and designing services. With advancements in the field of internet marketing and web technologies, now the market is over-flooded with avowedly best design company. Therefore, selection of a good website company has become a tricky task. If you want to reach to any worthy decision, consider these following points before finally venturing out on any web design company:-

• Experience- A best designing company with years of experience is undoubtedly competent in understanding customer needs and requirements, rendering relevant solutions. Experience helps in honing expertise that directly impacts productivity. A web design company rendering services like Application development, SEO, brand building, etc for years should be kept on top of the list.

• Service portfolio- always make sure to check a web design company’s service portfolio. Go through the range of service packages provided by the company along with their expertise level in every domain of website designer. The richer the service portfolio of the company, the better the chances of receiving multifarious design solutions under a single roof.

• Methods of working- checking on the workflow as well as the work procedures followed by an apparently best web design company will save you from the unnecessary worries and troubles. Those companies following unorganized and complicated workflow will demand your presence, delaying web designing and development projects unnecessarily. Talk about their working methods and go with systematic and simplified one. This will save your time and money, ensuring timely submission of assigned projects.

• Reputation- Get ready to do a thorough research on the some best known companies to know more about their company profile along with their market reputation to reach to a decision. Go through the company website, check their clientele and accomplishments and don’t miss out on their client’s feedback. Or simply search over the internet to find information about the company through online forums, communities and groups. Never trust a web design company without checking its credibility.

• Cost effectiveness-.It is vital to measure the cost effectiveness of the company’s web design solutions. Check whether the company is out of your pockets or not and for that you can even ask for quotations from some best designing companies. Compare your needs with the company quote to get cost effective web design solutions at affordable rates.

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